Monday, October 20, 2008
so people don't really buy cd's anymore. everyone has music downloading software. huge labels are going out of business. is the music industry doomed? not doomed, per se, but people are definitely having to change business models and marketing tactics to adapt and evolve.
some would say that this is the worst time to try to start a music label, but our good friend dj donna summer would have to disagree. there's so much quality music still being made and he snatched up the opportunity to showcase some of the newest talent from around the world. the new label now gives ac slater (nyc), hostage (edinburgh), rob threezy (chicago), proper villains (nyc), rampage (chicago) and the label head himself dj donna summer (berlin) a place to call home. so world, let me introduce you to nightshifters.
chicago is really stepping up their game and bringing music back to their house roots. rampage is first up to bat and hits it right out of the park. don't be thrown off by the 'mortal kombat' moment in the middle of the song, this heavy hitter does a great job of mixing old house inspirations with new fresh influences.
rampage - reactivate
rob threezy blew onto the scene earlier this year with his choppy, stabbing, piano-infused track 'the chase'. it caused so much of a stir that diplo's label mad decent snatched it up and turned it into a proper release. well, he's back with more heat, this time with gunshots and police sirens.
rob threezy - you bad
so keep your eyes and ears peeled for more nightshifters releases - they aren't about to let up!
Posted by Miss Toats at 11:35 PM